Rebranding

wadiz

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The crowdfunding platform wadiz is offering more possibilities for professionals with small businesses or projects. The site’s renewed brand identity follows three principles – easy, honest and lively – portraying wadiz as a place that embraces the value of people with new ideas and their challenges. Based on these principles, the place (wadiz) of diversity is integrated into the logo visually: the new app icon, changed from “w” to “wa”, presents the Korean expression “come” and/or “wow”.

Red Dot

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