Client: SparKreative Limited, Hong Kong
Merchandise Illustration
Volkswagen Lookbook No. 4 Love & Peace
The Volkswagen Lookbook 4 is a collection of illustrations, graphics, 3D visuals and photographs in a variety of styles. It is distributed exclusively by the company Volkswagen to support their licensees with merchandise artwork. As a tribute to the “Love & Peace” generation and the legendary festival at Woodstock, this special book and its artwork are dedicated to the look and feel of the 1970s. The colours, type, patterns and graphics were created to bring back that well-known “groovy” feeling of vibrance, fun and happiness. Each artwork catalogue is covered with individual, handmade book jackets and pin buttons with Volkswagen’s original seventies retro logo.
Credits
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Client:Volkswagen Zubehör GmbH, Wolfsburg, Germany
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Design:Klaus Trommer Design, Gelsenkirchen, Germany
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Project Team:Heike Nürnberger (Textile Design/Envelopes)
Kai-Uwe Knoth (Photography)