Bruketa&Žinić&Grey
Food Packaging
Vegeta & Spirulina
For an anniversary edition of Vegeta & Spirulina food seasoning, a well-thought-out packaging was created that not only consists of 100 per cent recyclable materials, but also stands out at the POS thanks to its unusual shape. Retro illustrations pay tribute to the brand's long history, while the reusable cans highlight the commitment to sustainability.
Credits
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Client:Podravka d.d., Koprivnica, Croatia
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Design:Bruketa&Žinić&Grey, Zagreb, Croatia
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Project Team:Bruketa&Žinić&Grey: Davor Bruketa (Creative Director) Ivana Momcilovic (Art Director/Designer) Masa Ivanov (Client Service Director) Konrad Kropf (Designer) Vesna Durasin (Production Manager) Radovan Radicevic (Head of DTP) Andrea Knapic (Art Direction)
Podravka d.d.: Sanja Garaj Milos (Head of Corporate Marketing) Krunoslav Besvir (Head Director for Business Units) Sanja Kelek (Marketing Director for BU Culinary) Emilija Sacer (Head of Production and Creative Department) Kristina Perkovic (Subcategory Manager)
