Packaging

Vechro Oxidol Metal Paints

As part of a corporate identity rebranding for the Greek company Vechro, the appearance of the Oxidol family of primers and lacquers for metal surfaces was also redesigned. The packaging had to incorporate the new Vechro logo and fit organically into the brand architecture. The result is a design with concentric rings suggesting the way the paint protects the layers of a metal surface, as the erosion of metals occurs gradually from outer to inner layers. The colour coding of the variants followed that of the earlier packaging, creating a playful effect between the varnished and unvarnished surfaces of the tinplate cans.

Red Dot

Credits

Client:

Vechro SA, Athens, Greece
Design:

2YOLK, Athens, Greece
Project Team:

George Karayiannis (Founding Creative Partner) Emmanouela Bitsaxaki (Founding Managing Director) Filippos Avgeris (Senior Designer) Eftihia Skreka (Account Manager) Alexandra Papaloudi (Studio Manager)