Client: Kia Corporation, Seoul, South Korea
Valentine’s Fairytale
Statement by the Jury
The commercial captivates viewers from the first moment with a beautifully narrated, romantic story. The way it makes the film culminate in the completely unexpected has been excellently implemented. The punch line really hits – and it is ingeniously linked to the company’s Valentine’s Day offer. The film gives proof, once again, of how creatively the provocative humour, for which Sixt advertising is known, can be conveyed.
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Client:Sixt GmbH & Co. Autovermietung KG, Pullach, Germany
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Design:thjnk München GmbH, Munich, Germany
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Chief Creative Officer:Armin Jochum
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Managing Director Creation:Francisca Maass Florian Weber
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Creative Direction:Alexander Budau
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Art Direction:Anna Wodera
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Text:Cornelius Reimers
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Account Management:Janne Kridlo
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Production:Thomas Nabbefeld
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Film Direction:Laurent Chanez
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Director of Photography:Benoit Soler