Retail Packaging

UUcare Chunye Sanitary Napkin

With the motto “Be a simple person in a complex world”, this brand offers sanitary pads made from pure cotton. The core value of the brand has been translated into a clear packaging layout. By focusing on a key visual and a few graphic characters, the design visualises the idea of getting back to basics. Moreover, the packaging features a slightly nostalgic style which aims to resonate with the yearning of many young people to have a simpler life. The harmonious composition matches up to the notion of purity and ease, thus accentuating the selling points for the natural material cotton.

Red Dot

Credits

Client:

UUcare Group Singapore Pte. Ltd., Nanjing, China
Design:

Quanzhou Enjia Brand Planning Co., Ltd., Quanzhou, China
Project Team:

Zhang Jinxian (Creative Director) Lai Baoyu (Strategic Planning) Zhang Haiyang (Art Director) Wu Jianlong (Graphic Designer) Zhong Yulong (Director of Illustration) Lu Huiling (Copywriting) Chen Jianwei (Illustration Execution) Wang Xinsheng (Project Management)