Client: vif Solutions GmbH, Cologne, Germany
Corporate Design
uncorporate.design
uncorporate.design focuses on human-centred design and researches design processes that address not only users and stakeholders, but also critics of the objects to be designed. Against this background, the term uncorporate – more precisely the prefix “un-” – is paramount to the company’s image. From this prefix, a set of amorphous pictograms were developed in the form of lines for structuring areas or frames for displaying photographs and illustrations. Cyan and magenta were selected as primary colours to not only provide a strong visual presence but also symbolise clarity and simplicity.
Credits
-
Client:uncorporate.design, Institute for Project and Discourse Design, Krefeld, Germany
-
Design:eskalade werbeagentur GmbH, Krefeld, Germany