Beverage Packaging

Twenty Stories

Discount supermarket chain LIDL is commemorating its 20th year in Greece by introducing an exclusive and limited edition of a locally produced Syrah-Merlot premium wine. The design came about against the backdrop that wine is part of many people’s lives, for example to celebrate a major event. Entitled “Twenty Stories”, 20 unique labels tell 20 unique stories. To achieve that, each label has a free-hand illustration created in black and red. The illustrative intention is to pair everyday moments with their symbolic significance to a person’s life.

Red Dot