Beverage Packaging

Together We Create Absolut

This limited edition of Absolut Vodka is sold at selected airports exclusively to travellers. Based on the motto “Together we create Absolut”, the strong yet friendly design communicates the message that people can bring about change when they work together, regardless of where they come from. A powerful yet playful and accessible image of a fist, interpreted in a contemporary way, is placed at the heart of the design. Numerous additional details show diversity and personality. In order to underscore the positive nature of the message, the design uses neon colours which even light up in the dark.

Red Dot

Credits

Client:

The Absolut Company, Stockholm, Sweden
Design:

Kate Prior London, United Kingdom Happytear AB, Stockholm, Sweden
Project Team:

Happytear: Magnus Skogsberg Tear (Creative Direction) Martin Stolpe Margenberg (Art Direction) Sanna Heyman (Account Management)