Typography

The study of behavior

The source of inspiration for this font design is body language, which often has a psychological background. If body language is a language, can it also have an alphabet? According to this design, which has created gestures and facial expressions as its own characters, it is possible. Each figure-letter is accompanied by the corresponding character from the English alphabet featured in soft grey in the background. The cartoon-like designs of the individual behavioural types provide many concise details, which make them highly entertaining.

Red Dot

Credits

Design:

Jia-Zhen Wu, Jie-Min Liao, Chien-Hui Chen, China University of Technology
University:

China University of Technology, Taipei City, Taiwan
Supervising Professor:

Fa-Hsiang Hu, Cheng-Ta Lee, Jung-Shun Huang