Audio Logo

The Sound of Responsibility

The Sonic Logo for Zurich was created in a 360-degree sonic ecosystem. It reflects Zurich's principles and comes across as caring, forward-thinking, reliable and optimistic. To convey urgency, the Sonic Logo can be extended to include the acoustic Morse code for SOS.

Red Dot

Credits

Client:

Zurich Group Germany, Cologne, Germany
Design:

amp, Munich, Germany
Project Team:

amp: Michele Arnese (Chief Creative Officer) Karolina Namyslowski (Creative Director) Christina Komitakis (Creative) Sofija Oldehaver (Creative) Alexander Simmance (Sound Designer) Daniele Pellegrini (Sound Designer) Al Miseri (Sound Designer) Alejandro Vega (Field Recording and Sound Editor)

Zurich Group Germany: Monika Schulze (Head of Customer & Innovation Management/Member of the Executive Commitee) Renate Schiller (Strategic Brand Marketing) Axel Weisser (Customer Intelligence & Experience/Customer & Innovation Management) Nicola Schmitz (Head of Strategic Brand Marketing/Customer & Innovation Management)