Promotional Poster

The IKEA RGB Billboard

These posters visualise an advertising campaign in which a simple billboard was used to illustrate the possibilities offered by IKEA furniture. In order to illustrate that these pieces of furniture are clever solutions – in particular for very small spaces in the home – the billboards feature a superimposition effect applied to three different headlines, colours and light bulbs. When the billboard is illuminated by green light, only the text printed in magenta is legible; bluish-purple light makes the yellow visible; and red light reveals the blue. The poster design thus conveys its message through typographical, attention-grabbing implementation.

Red Dot