The Bright Tote is a ladies’ tote bag featuring integrated mini LED lights, enabling users to find their keys, glasses, make-up, bottles, MP3 player or mobile phone quickly, even in the dark. The light turns on or off automatically when the handbag’s zipper is opened or closed. Included is also a detachable pouch for storing coins, tissues and credit cards.
Statement by the Jury
The practical and original idea of integrating lights directly into a handbag distinguishes The Bright Tote as particularly user-friendly.
Credits
Manufacturer:
Brilliant Merchandising Sdn Bhd, Bagman Corporation Sdn Bhd, Malaysia
In-house design:
Brilliant Merchandising Sdn Bhd, Bagman Corporation Sdn Bhd, Giselle Lee, Malaysia
