TECHIIA is a holding that unites various technology companies. The corporate design is based on the graphic visualisation of the Doppler effect, the change in frequency of a wave in relation to a moving observer. This is to demonstrate the digital footprint left by the holding in media space as it develops and moves forward. Based on the effect’s visualisations, a grid was developed for a variety of graphic materials, in which an arithmetic progression was incorporated. This grid can progress vertically, horizontally or both.