SÜDWESTBANK

A brand identity was developed for SÜDWESTBANK that individually addresses different target groups, focusing especially on upmarket clientele. The claim “Werte verbinden” (Values connect people), in positioning the medium-size private bank, highlights an ambiguity of material and immaterial values. A unique element of the brand design are so-called dialogue boxes – comprised of dialogues of text or image/text that foster communication – which can be applied flexibly to render a vivid experience of identity. In addition, distinctive and authentic imagery connects all communication media. A classic depth-of-field blur symbolises the bank’s proximity to its customers.