Interbrand
Corporate Identity
Steve Bland
The objective was to create an identity for the highly skilled retoucher Stephen Bland. Looking for an innovative solution that would stand out and appeal to the creative industry, the idea was born to showcase the Photoshop magician as “The Great Blandini”. A typographical concept inspired by the Victorian era is reminiscent of a time when magic was still truly magical. The unique mix of contemporary, technical terminology and Victorian English lends this design identity a humorous and amusing flair.
Credits
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Client:The Great Blandini, Oldham, Lancashire
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Design:Interbrand, Ultimo/Sydney
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creative direction:Mike Rigby
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design director:Andrew Droog
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graphic design:Malin Holmstrom
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text:Mike Rigby, Mike Reed
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production:Oliver Kendal
