The visual identity of the jewellery manufacturer Sovilj Joaillerie is inspired by the timeless style of Art Deco. The graphic pattern of filigree lines and rich black-and-white contrasts appears elegant and mysterious. Particularly convincing is its successful integration into a glossy fabric. Textile jewellery bags as well as advertising materials form a unified, eye-catching and recognisable system. The elegant logotype and the reduced typography harmoniously counterbalance the distinctive graphic pattern.