Brand Design Relaunch

Sokolniki

Sokolniki shopping centre provides its customers with both the harmony of nature and the entertainment of a shopping mall. Its positioning is based on the combination of park and shopping areas, which is reflected in the design. The new brand design appears timeless in its references to the diversity of nature. The patterns are inspired by wildlife and the location’s history of falconry: the image of a hunting falcon wearing a special leather cap served as inspiration for the expressive graphic symbol. The colour palette is based on calm tones evoking nature.

Red Dot

Credits

Client:

Accent Capital, Moscow, Russia
Design:

Smart Heart LLC, Moscow, Russia
Project Team:

SmartHeart: Alexander Oreshonok (Art Direction/Graphic Design) Stanislav Okrukh (Creative Direction) Taisiya Rozhkova (Text) Anna Dokunina (Account Management) Daria Oleynikova (Account Management)