Client: Blavity Inc., Los Angeles, USA
Digital Campaign
Sneak Preview
JUKE! is a new video streaming platform, hosted by the German tech retailer Saturn. To promote this an entertaining brand experience and a totally new media space was created: in the online shop of Saturn the placeholder images were replaced with the Sneak Preview. People looking for a new smart TV got a surprising preview on the latest JUKE! content, on the TV of the visitors’ choice and along with a special combo offer. Using this new media space and individually targeted content JUKE! welcomed hundreds of new customers and became relevant as a smart alternative and serious contender in the online entertainment sector.
Credits
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Chief Creative Officer:Alexander Schill
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Executive Creative Direction:Matthias Harbeck, Sandra Loibl
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Creative Direction:Franz Röppischer, Lorenz Langgartner
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Design:Serviceplan/Plan.Net, Munich
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Text:Sebastian Meyer
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Art Direction:Damian Sturm, Thomas Heckenberger, Thomas Wiegand
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Client:Saturn, Munich