Siemens Digital Universe - Customer Insight and Experience Navigator

Siemens customers live in a world that is influenced by rapid technological shifts, new workplace dynamics and unprecedented challenges to supply chains. Siemens’ expanding portfolio complicates the buying process even further, resulting in new buying journeys with more frequent touch points, multiple stakeholders, and a growing expectation of digital interactions to meet customer demands. The Siemens Digital Universe is a dynamic, educational, and informative application that maps key customer journeys and creates a dialogue about the paths customers take across the Siemens landscape to seek information, register as a customer, configure, buy, and access self-service solutions. The tool creates a relatable and tangible metaphor that illustrates connectivity across multiple channels, bringing together numerous data points in a comprehensive overview for diverse internal audiences. The guiding navigation, corresponding videos, and a clear design language simplify a complex journey influenced by multiple experience drivers, variable customer motivations, feature availability, functional performance, and, at the end of the day, the joy and frustrations customers feel in their online and offline interactions with Siemens. By developing a deep understanding of what matters to prospects and customers, Siemens can continue to improve digital experiences by working on the roadblocks and shortening the paths to purchase. With the Siemens Digital Universe, interconnected teams at Siemens are able to improve the buying experience, reinforce frontline sales, educate communities. and cultivate future loyal advocates in their customers. Red Dot Award: Design Concept | Concept | Interaction and User Experience