“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
Shinhan SOL Biz
SOL BIZ utilised ‘service design’ methodologies, analysing SME bank usage data to enhance efficiency. Feedback revealed eye fatigue issues among SME owners, leading to the app adopting the high-readability 'Pretendard' font and standardised graphs. Important details are highlighted in 'Shinhan blue'. To improve usability, the app incorporates character designs for long waits and employs consistent design guides.
Red Dot Award: Design Concept | Ready For Market | Service Design
Credits
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Company:Shinhan Bank, South Korea, South Korea
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Team Leads:Jon Seongick, Jin Youngkyu
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Designers:Kang Hoon, Lee Yongho, Chang Hyomin, Jung Jaeha, Mun Jinsun, Lee Ruri, Kim Chaerin, Park Juhoon, Park Seongseock
