Brand Design Relaunch

Shevchenko National Prize

The Shevchenko Prize is a major cultural award in Ukraine, named after the poet and writer Taras Shevchenko. The core idea for the new visual identity was born out of his inspiring personality and the cultural context in which he lived. The key visual builds on this energy and symbolises a ray that permeates culture. The foundation for the visual identity is Ukrainian baroque, an eclectic era in Shevchenko’s time. Thus, different shapes and colours are used for each laureate and their art to highlight each unique talent. This approach allowed the design to be flexible and convey the meaning of the cultural award.

Red Dot

Credits

Client:

Ministry of Culture of Ukraine, Kyiv, Ukraine
Design:

isdgroup, Kyiv, Ukraine TS/D Agency, Kyiv, Ukraine
Project Team:

isdgroup: Viktor Shkurba (Creative Direction) Michael Traverse (Strategic Planning) Alina Revenko (Strategist) Maryna Kizilova (Art Director) Kateryna Malashok (Copywriter) Yaroslava Sydorchuk (Account Manager)

TS/D Agency: Dima Tsapko (Creative Director) Roman Davydyuk (Art Director) Lina Yakobchuk (Art Director) Kate Korolevtseva (Designer)