Sound Branding

SCA Libero

The sound branding for the Russian diaper brand Libero reflects the brand essence of “Nature & Know-how” as well as the brand strategy “Seriously good nature in a playful way”. The Libero sound logo consists of a three-note motif, inspired by the rhythm of the brand name. The melody line was derived from the idea of a simple lullaby and therefore uses only instruments made of natural materials, without resorting to electronic sounds of any kind. The Libero brand music is therefore based on the sound logo and is flexibly adaptable for all different customer-oriented sound applications.

Red Dot