Running Adwear

Running Adwear is the solution to delivering ads to consumers more effectively in this age of media demassification. If advertisements are displayed by runners on the road as they pass through populated areas, it will be the best mobile media showcase for reaching consumers. Running Adwear features wearable LED and connects to GPS via Bluetooth using an app. It uses the cloud database to detect the location, area, and weather. It then accurately places the advertisement based on the data, and changes the content at the right time and place, in real-time. This ensures that every step is supported by data, transforming every runner into a new mobile digital media. Red Dot Award: Design Concept | Concept | Service Design