Corporate Design Relaunch

Rotstift

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Rotstift, a large independent proofreading and editing agency in Switzerland, has revised its brand strategy and values. Therefore, a new corporate design has been developed which suits the digital age and creates high recognition in both web and editorial design. The logo design adopts a clear, minimalist vocabulary. The GT Super display font underlines the notions of digital expertise and reputable prestige. Across all communication media, the new design now combines a revitalised red shade with two secondary colours, making the long-established company stand out with new charisma.

Red Dot

Credits
  • Client:
    Rotstift AG, Basel, Switzerland
  • Design:
    SUAN Conceptual Design GmbH, Basel, Switzerland
  • Creative Direction:
    Susanne Hartmann, André Konrad
  • Art Direction:
    Déborah Mayer, Esther Stute, David Zumbrunn
Rotstift
Rotstift
Rotstift

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