Food Packaging

Ripen Watermelon Ice-Cream Range

The packaging design for this ice-cream range with watermelon flavour depicts the contrast-rich colour scheme of the popular summer fruit in an appealing way. This watermelon ice cream is appreciated in South Korea above all due to its natural taste and chocolate pieces in the shape of watermelon seeds. The ice-cream range – including an ice bar, a refreshing sorbet-type tub, a sweet jelly and a slush – present a coherent overall image at the point of sale. The design with its watermelon pattern conveys the natural ingredient in great detail and highlights its refreshing character.

Red Dot

Credits

Client:

LOTTE Confectionery Co., Ltd., Seoul, South Korea
Design:

LOTTE Confectionery Co., Ltd., Package Innovation Part, Seoul, South Korea
Creative Direction:

Sung Woo Bae