Revert is a new brand of eco-friendly biodegradable plastic materials that will naturally decompose within six months. Based on the company’s sustainable technology, a new visual identity has been designed to underline the message of “return the Earth to a clean and healthy state of nature”. The symbol used in the figurative mark consistently conveys the brand identity with diagonal and arrow graphics. Complementary icons in the style of the logo visually represent nature, such as trees or water drops. The result is a coherent design language combined with a clear colour code that defines the overall appearance – from the logo to its various applications.
Credits
Client:
BGF ecobio, Seoul, South Korea
Design:
PROJECT EDDY, Seoul, South Korea
Project Team:
BGF ecobio:
Junghyuk Hong (Project Direction)
Junghoo Oh (Project Direction)
Byunghak Kang (Creative Direction)
Minji Kim (Creative Direction)
PROJECT EDDY:
Yeda Cho (Creative Direction)
Dayeon Park (Creative Direction)
Minjin Lee (Graphic Design)
Hyerin Kang (Graphic Design)
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