re:form

In the world of jewellery, slider beads are commonly used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful accessory that is not only functional but also aims to inspire. With re:form, what was once a mundane act of putting on jewellery has become fun, inventive and versatile. The set consists of three intricately designed beads and a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks — be it a necklace, bracelet, or anything else that comes to mind. re:form invites and empowers its user to become an active co-creator, challenging the norm in the wearer’s passive role.

 Red Dot Award: Design Concept | Ready to Launch | Fashion and Accessories