The detailed packaging for this gaming mobile was developed in collaboration with Bruce Lee. It adopts the distinctive black and yellow colour scheme of the kung fu star’s probably best-known outfit. The inside of the sturdy outer packaging creates a memorable unpacking experience. The phone is embedded in cardboard, which can be folded upwards so the device can more easily be lifted out. A drawer below contains the mobile phone accessories.
Statement by the Jury
The outer packaging and product of this special-edition Redmi K40 create a fascinating unit. The smart construction ensures the unboxing experience is unforgettable.
Credits
Manufacturer:
Beijing Xiaomi Mobile Software Co., Ltd., Beijing, China
