The Readey brush instantly smooths hair and suppresses static electricity. In doing so, it conditions the hair cuticle, while the 88 metal pins set on a soft cushion provide pleasant scalp stimulation. The brush generates negative ions and delivers them to the entire hair, making it moisturized, manageable and shiny. Inspired by the Japanese belief in the healing power of hands, the brush has no handle. This design brings the hands closer to the hair and allows for good control when brushing. The brush part can also be removed for cleaning.
Statement by the Jury
The Readey hairbrush boasts a sophisticated feel and organic design language in delicate pastel colours.
Credits
Manufacturer:
Koizumi Seiki Corporation, Osaka, Japan
Design:
Kasetu Souzou Inc., Branding Company, Osaka, Japan
