University: East China Normal University, Shanghai
Pictogram System
Re-Think Bitumen
This pictogram system was created for a company which reuses residues from refining processes as bitumen. The self-explanatory pictographs help the internationally operating enterprise to communicate without using text. The black and orange lines harmonise with the company logo. Despite its strong minimalism, the sign system has a playful lightness and is versatile as it can be used for the depiction of professional knowledge as well as for functional purposes, such as navigational elements on the website.
Credits
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Creative Direction:Susanne Coenen, Nicole Slink
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Client:Albrecht Supply Concepts GmbH, Meerbusch
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Design:Lockstoff Design GmbH, Grevenbroich
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Graphic Design:Katja Kleefeld