With a typeface that alternates between bold and light, Questalpha’s word mark visualises the basic characteristics of the company’s medical-grade sponge products – absorbing, retaining or releasing liquid – in a way that is both simple and memorable. The dynamic and “pulsating” typography can be found throughout the corporate design, communicating a sense of vitality and opening up new possibilities for conveying the material’s effectiveness in typographical form.
Credits
Client:
QUESTALPHA GmbH & Co. KG, Eschenburg, Germany
Design:
DIE WERBTÄTIGEN GmbH, Düsseldorf, Germany
Project Team:
DIE WERBTÄTIGEN GmbH: Uwe Görlich (Creative Direction)
Daniel Zander (Account Management)
dream.to.c. Consulting: Christian Kohler (Account Management)
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy