Fu Jen Catholic University, Department of Applied Arts
Visual Identity,Logo Design
Protected Species in Taiwan 2020
Protected Species In Taiwan 2020 (PSIT 2020) is a shoe brand whose concept focuses on creating a positive brand image. Thus, the brand design takes up the topic of animal protection, using illustrations that show species that are endangered in Taiwan. With each species, the colour palette of the design changes, which creates an appealing overall image, for instance, for the brand’s stationery brand. The product range also uses the visual identity as a unique selling point by featuring the shape of animal footprints on the soles of the ten different shoe models.
Credits
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University:Fu Jen Catholic University, New Taipei City, Taiwan
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Supervising Professor:Fa-Hsiang Hu, Chia-Yin Yu, Pei-Ying Wu
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Design:Chien-Hung Chiu, Chia-Hsing Wei, Chia-Chun Hsu, Chia-Wei Chen, Shih-Yu Chen, Chiao-Kang Kan, Fu Jen Catholic University
