Cosmetics Packaging

POLA White Shot

The idea of a contract with the customer, ensuring the effectiveness of the product, is behind the packaging design for the brightening cosmetic White Shot. To visualise “signing a contract” and to emphasise the brand story, a logo was designed based on the concept of cursive writing. The bold logo layout and the sharp cut of the packaging shape are meant to express the turning point in a user’s life upon first encountering the product. A borderless, expanding yellow graphic represents the feelings evoked by the product. The idea was to show how users feel liberated from their skin problems, imagining that their options can take them anywhere.

Red Dot

Credits

Client:

POLA Inc., Tokyo, Japan
Design:

POLA Inc., Tokyo, Japan
Project Team:

Chiharu Suzuki (Creative Direction) Kanako Maruhashi (Art Direction) Kei Ikehata (Design) Yasuha Michikami (Design) Akira Hamuro (Design)