Image Campaign

PharmacEZ

The student project PharmacEZ focuses on the topic of medication and the task of designing information about taking medication in an easy-to-understand and motivating manner. With the objective to make patients’ attitudes as positive as possible, the design integrates simplified infotexts into an appealing image world. Bold colours accentuate the original illustration style and clearly highlight the most important information. In addition to advertising materials for use in pharmacies, the social campaign also includes a promotion on social media channels.

Red Dot

Credits

University:

Chaoyang University of Technology, Taichung, Taiwan
Supervising Professor:

Hui-Fang Lee
Design:

Ching-Ting Chang, Yun-Tzu Chang, Fang-Yi Liao, Wan-Ho Pai, Jing-Ran Lin, Chaoyang University of Technology