Handling beautiful fabrics oneself and wearing self-sewn clothes has become a contemporary expression of creativity and individuality. The PFAFF creative icon is an advanced sewing and embroidery machine that has been developed to meet the highly differentiated expectations and desires of today’s sewing, quilting and embroidery artisans. It impresses with a sophisticated form and functionality, paired with a maximum of technical precision for creating ingenious designs. The machine features Wi-Fi for digital integration such as of design patterns, as well as for interacting with other sewers and sewists. It is robust and offers a high needle piercing power sewing through heavy fabrics with ease. Its generously designed work space is very well thought-out, enabling perfect control during sewing, quilting and embroidery. This well-balanced sewing and embroidery machine impresses with a restrained design language that aims to reflect the brand heritage in a soft and inviting manner. It showcases a clear, iconic appearance with a convincing 360-degree design that gives the whole machine the same attention from all angles. Another aim of the design was to visually highlight the most interactive parts of the machine. In combination with the clean lines of the back and a large corner radius, this machine wants to create an “imaginary space” that consciously emphasises the interaction between the user and the machine.
Statement by the Jury
The design of the PFAFF creative icon stages the possibilities offered by this machine in an impressive manner. It is easy to use and features a generous interface for intuitive operation. All elements have been perfectly integrated into the body and merge to form a unique statement of functionality, aesthetics and appeal. The outstanding quality of this sewing and embroidery machine is complemented by carefully executed details.
Credits
Manufacturer:
SVP Worldwide, La Vergne, USA
Design:
Zenit Design, Elin Annebäck
Mårten Rittfeldt
Caroline Formby, Malmö, Sweden
