Light Wave
Pet Food Packaging
Pet Partner
The Pet Partner packaging uses realistic images of animals as protagonists. By using a dog’s or a cat’s ears and face as a starting point, the entire package is strongly related to the shape of the animal. In a bid to enhance the fun factor for the user, the opening of the pouch is located at the lower rear part, creating a tongue-in-cheek reference to the claim that “good digestion” is guaranteed. The animal pictures on the front are placed against a dark background to enhance recognition. In addition, the close-ups aim to appeal to the owners’ emotional bond with their pets.
Credits
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Client:inDare Design Strategy Limited, Shenzhen, China
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Design:inDare Design Strategy Limited, Shenzhen, China
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Project Team:Jiarong Zeng Fengming Chen Yujie Chen Junlong Yang Yanhui Yan Guoxiang Zheng Shuyao Wang
