SEMI
Brand Design,Brand Identity
pêt à porter
The Korean brand pêt à porter sells a range of fashionable pet items with a brand design that focuses on the emotional relationship between people and their pets. Inspired by the French fashion term prêt-à-porter, the logo conveys the premium quality of the products. Combining the shapes of a dog and a cat, it portrays these pets in the spotlight on a catwalk, an image that is enhanced by the colour scheme. In addition, the claim “ready to walk” refers to the catwalk and offers fashion-conscious animal owners an appealing brand experience.
Credits
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Client:Leferi, Seoul, South Korea
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Design:B:SCOPE STUDIO, Seoul, South Korea
