Perfect Diary Flagship Store

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The brand and interior design for the cosmetics brand Perfect Diary is based on carefully created symbols that perfectly align with the grid of the second character of the Chinese name. The floor, ceiling, fixtures and products in the flagship store are mirrored, multiplying the graphics and brand videos shown on LED monitors.

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Credits
  • Client:
    Yatsen Global, Guangzhou, China
  • Design:
    SAMURAI, Tokyo, Japan
  • Project Team:
    SAMURAI: Kashiwa Sato (Creative Director) Yoshihiro Saito (Architect) Perfect Diary: Hsiang Feng Sun (Creative Director) Wei Yi Chang (VMD Director) tha ltd.: Yugo Nakamura (Movie Director) Asuya Sato (Motion Designer) Shanghai Hanying Cultural Communication: Toshiyuki Tani (Project Manager)
Perfect Diary Flagship Store
Perfect Diary Flagship Store
Perfect Diary Flagship Store
Perfect Diary Flagship Store
Perfect Diary Flagship Store
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