Corporate Identity

PBST

The new corporate design of PBST, a manufacturer of turbochargers, is based on the features of the company’s core products and services. Thus, as an inherent characteristic, the company logo features a rotating movement around a centre: the distinctive word mark in the centre forms a solid constant, while the circle enclosing it is applied in different radii. Another striking element is the use of a wide colour spectrum to illustrate the diversity in products and services. The geometric formal language exudes a homogenous appeal with texts, product images and colour accents standing out distinctively against the generous white spaces.

Red Dot

Credits

Client:

MAN Energy Solutions SE, Augsburg, Germany
Design:

LIQUID | Agentur für Gestaltung, Augsburg, Germany
Project Team:

LIQUID | Agentur für Gestaltung: Ilja Sallacz (Creative Direction) Stefani Wiatowski (Art Direction) Sönke Uden (Film Production) Pauline Kühner (Graphic Design)

Peter Lemke (Animation), Gosetti Dokumentation & Grafik GmbH Maximilian Nieberle (Music / Sound Design)