Food Packaging

Paris Baguette – Pocket Sand

The name of this product is an abbreviation of “pocket sandwich” and refers to a small white-bread sandwich with a jam filling. The packaging design focuses on the flavours of the filling. A transparent window in the shape of a fruit or a nut gives a tantalising glance of the product. It is decorated with images showing the respective ingredient and framed by jam which seems to flow through the window. The signature font underlines the affiliation with the brand. To create a visual link, the ivory-coloured bag is tuned to the colour of the sandwich.

Red Dot

Credits

Client:

SPC Group Paris Croissant, Seoul, South Korea
Design:

SPC Design Center, Seoul, South Korea
Project Team:

Junnie Park (Creative Direction) Inseong Song (Art Direction) Daewook Do (Graphic Design)