Displays & Shop Fittings

PAP – BP Shop-in-Shop System

The shop-in-shop system enabled the Bierbaum-Proenen brand to make a major shift in its marketing strategy. Implemented in over 200 stores, the modular SIS system allows changes to be made to display systems and the presentation of goods in accordance with the spatial conditions.

Red Dot

Credits

Client:

Bierbaum-Proenen GmbH & Co. KG, Cologne, Germany
Design:

PAP – THE BRAND e.K., Egelsbach, Germany
Project Team:

PAP – The Brand e.K.: Metin Mirasyedi (Founder) Liubov Chesnokova (Creative Direction)