Corporate Design Relaunch

OCC Assekuradeur

As part of a company-wide digitalisation project, the provider of insurances for vintage cars aimed at a full relaunch. The new corporate design is based on typical elements from the classic car scene, such as iconic automotive paint shades and rally-themed buttons. The emotionally appealing buttons are used as information carriers and appear across all online and print media. The playful icon concept combines clear lines with a bold typography to produce a distinctive appearance, while the new claim “Wir versichern Klassiker.” (We insure classic cars) underlines the USP of the insurance company.

Red Dot

Credits

Client:

OCC Assekuradeur GmbH, Lübeck, Germany
Design:

SUAN Conceptual Design GmbH, Basel, Switzerland
Project Team:

OCC Assekuradeur: Désirée Mettraux (CEO) Magdalena Behr (Marketing Specialist) Jessica Dobrig (Marketing Specialist) Lisa Hofmann (Team Lead Events & Sponsoring)

SUAN Conceptual Design: Susanne Hartmann (Creative Direction) André Konrad (Creative Direction) Déborah Mayer (Art Direction)

Stefan Weber (Web Design), Kontour Design Studio Marc Baur (Programming), youEngineering AG