OBJECT CARPET x Ippolito Fleitz Group

The Ippolito Fleitz Group designed a carpet collection for OBJECT CARPET, planning to launch it at the Milan Furniture Fair. For the trade fair appearance, a spatial installation was to be built which was inspired by the machines used in carpet dying. Even though the trade fair was cancelled, the concept of the spatial installation was transformed into reality and became a location for product training, customer presentations as well as for commercial shoots. In collaboration with a fashion photographer, a short film and a virtual 360-degree experience have been realised. An iconic image world was created to shape the communicative identity of the collection and open up a variety of presentation options.