Corporate Design Relaunch

Nexer: Ensuring a Complete Brand Transformation

Sigma IT needed a different name and brand identity to communicate the company’s new focus on digital transformation, as well as their expertise in the fields of strategy, technology and communication. The concept intends to balance calm professionalism with a warm, humanistic approach. With its proximity to the word “next”, the name Nexer stands for future and forward motion, an idea that is reinforced by the fast-forward symbol contained in the word mark. A bespoke font was developed for numbers and 3D imagery.

Red Dot

Credits

Client:

Nexer AB, Gothenburg, Sweden
Design:

Essen International, Stockholm, Sweden
Project Team:

Essen International: Anton Gårdsäter (Creative Direction) Jonathan Jervelind (Graphic Design) Lois Nygren (Motion Design) Joana Mendes (Programming) Fredrik Franzén (Strategic Planning) Alex Holmén (Strategic Planning) Ulrika Fryckstedt (Text)