Brand Design Relaunch

Mriya

Mriya is a well-known spice brand in Ukraine. As part of its relaunch, the brand was split into two sub-brands. The brand design for the confectionery sector aims to successfully address both new, younger buyers and already existing customers. Thus, the Baby Mia character was created – a cute cupcake acting as granddaughter to her grandmother, who represents the Mriya brand itself. In addition, storytelling was used as a device to attract consumers’ attention. The final step was the digital implementation, including social media and the creation of a sticker pack for messenger apps.

Red Dot

Credits

Client:

TM Mriya, Chernihiv, Ukraine
Design:

iden.team branding agency, Kyiv, Ukraine
Project Team:

Maria Sencha (Creative Direction) Kate Lebid (Art Direction) Inna Malysh (Graphic Design) Alexandra Shvetsova (Graphic Design) Alice Shein (Digital Concept) Greg Rudenko (Programming)