Food Packaging

MoReal!

The distinctive packaging for MoReal! muesli is in the shape of the main ingredient used in the product: a mushroom, but only one half of it. When two boxes are placed side by side, they unite and become one with each other. On the front of the package, there is also a colour illustration of a mushroom against a white background. This image is complemented with a photo of flakes of cereal. The muesli is available in four different flavours. The packages are designed in the colours blue, green, pink and orange to make it easy to distinguish them. Customers can thus recognise the different varieties, even from a distance.

Red Dot