SEMI
Brand Design Relaunch,Logo Design
Mobvista
Mobvista, which started as a mobile advertising platform in 2013, has grown into a corporate group comprising a variety of brands. Therefore, a unified and flexible brand design was developed with the aim to redefine the Mobvista group’s brand strategy and brand architecture. The relaunch uses a visual language that conveys the image of a leading people-oriented technology platform that connects the world and drives global business growth. A contemporary brand logo in combination with a flexible design system highlights the core competencies and brand association to strengthen the market presence of the corporate group.
Credits
-
Client:Mobvista, Guangzhou, China
-
Design:FutureBrand China, Shanghai, China
-
Project Team:Sam Yang (Creative Direction) Feifei Jiang (Graphic Design Lead) Zhe Li (Graphic Design) Sijia Zhang (Graphic Design) Sophie Cheng (Project Management) Cary Liu (Account Management)
