Client: vif Solutions GmbH, Cologne, Germany
Visual Identity,Logo Design
Mobvista
Launched in 2013 as a mobile advertising platform, Mobvista has become a leading technology platform today. A consistent and flexible visual identity was developed in the course of a redefinition of the brand strategy. The contemporary, science-inspired logo is used in both monochrome and colour; the coloured version features accents in the striking corporate colours. The claim “From Present to the Future” in combination with a distinctive visual system helps Mobvista to highlight its core competencies and brand association in a dynamic-looking manner.
Credits
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Client:Mobvista, Guangzhou, China
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Design:FutureBrand China, Shanghai, China
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Project Team:Sam Yang (Creative Direction) Feifei Jiang (Graphic Design Lead) Zhe Li (Graphic Design) Sijia Zhang (Graphic Design) Sophie Cheng (Project Management) Cary Liu (Account Management)