“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
Mia 2.0
Mia 2.0, as a small electric city vehicle, will reflect its user’s personality. The car’s distinctive design allows customers to select their preferred style from a variety of options. In addition, Mia can be updated and switched to a different version of the product family thanks to intelligent partitions and aftersales services. For example, when you need a utility vehicle, you can convert a Mia Passenger into a Mia Pickup.
This customisable vehicle is not only exceptionally functional for ‘last-
mile delivery’ and services, but it is also a smart concept for daily urban commuting. Sliding doors and cut- outs in the floor and roof panels allow for easy ingress and egress. When the doors are open, the total width of the vehicle increases by only 30 cm — an extremely useful feature when parking in tight spaces. Furthermore, the car’s compact structure improves passive safety while decreasing the likelihood of a collision.
Red Dot Award: Design Concept | Ready to Launch | Mobility and Transportation
Credits
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Company:fox e-mobility AG, Germany
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Design Partner:soyalcreative, Turkey
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Design Lead:Dr. Christian Jung
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Design Lead:Serdar Soyal
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